Privacy Policy

Last updated: 13 June 2026

This Privacy Policy explains how The Matcha Tee ("we", "us", "our") collects, uses and protects your personal data when you visit our website or place an order. We sell to customers in the United Kingdom and process your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who we are

The Matcha Tee is an online retailer selling graphic tees and sweatshirts. You can contact us at hello@thematchatee.com.

2. Data we collect

  • Identity & contact data — name, email address, delivery address
  • Payment data — processed securely by Shopify Payments; we do not store card details
  • Order data — items purchased, order history
  • Technical data — IP address, browser type, pages visited (via cookies)

3. How we use your data

  • To fulfil and deliver your order
  • To send order confirmation and dispatch emails
  • To respond to enquiries
  • To improve our website and service
  • With your consent, to send marketing emails (you can unsubscribe at any time)

4. Legal basis for processing

We process your data on the basis of contract performance (to fulfil your order), legitimate interests (to run our business and prevent fraud), and consent (for marketing).

5. Sharing your data

We share your data only with service providers necessary to fulfil your order, including our print-on-demand production partners and delivery carriers. We do not sell your data to third parties.

6. Cookies

We use essential cookies to run the store and analytics cookies (with your consent) to understand how visitors use our site. You can manage cookie preferences via the banner on your first visit.

7. Your rights

Under UK GDPR you have the right to access, correct, delete or restrict processing of your personal data. To exercise any of these rights, email hello@thematchatee.com.

8. Data retention

We retain order data for 7 years to comply with UK tax law. Marketing consent data is retained until you withdraw consent.

9. Contact & complaints

For data queries, contact hello@thematchatee.com. If you are unhappy with how we handle your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.